skucon 2017, Las Vegas skucon 2017, Las Vegas powered by commonsku

January 8, 2017

Edges

We built commonsku to celebrate those on the edges, the people and the businesses that were zigging while others were zagging.

skucon has become the physical expression of the edge and we couldn't be more excited to open the doors for our 4th skucon in downtown Las Vegas on January 8, 2017.

Over the course one action packed day, we're going to explore what it means to be on the edge.

Why attend?
  • Learn from one of the world's authorities on experiential marketing
  • Listen to fellow entrepreneurs present their business challenges in our inaugural "Entrepreneur Jam"
  • Gain the skills to manage a client portfolio like a sales superstar
  • Add new revenue streams to your promotional products business
  • Hear from distributor and supplier entrepreneurs that have built exciting new business models.
  • Hang out on the edge of Vegas - in downtown - a world away from the Strip
  • Network with industry colleagues, old and new, in a creative space that will surely get the juices flowing for 2017.

Let's make some magic together.

We can't wait to see you,

Mark Graham and Catherine Graham

Co-Founders, commonsku

Schedule (Jan 8, 2017)

Content accredited by

Attendees earn 7 CAS credits for attending skucon

8:00 - 9:00

8:00 - 9:00

Registration and Breakfast

9:00 - 9:25 am

9:00 - 9:25 AM

Welcome and Kickoff

9:25 - 10:15 am

9:25 - 10:15 am

Making Your Customers Laugh, Think and Cry

Keynote

Saul Colt was instrumental in building two high profile and recognizable North American brands. When asked how he did it he always says “I made love to the customers”. Funny thing is he isn’t kidding, well except for the making love part. What he actually did was make them Laugh, Think and Cry. In this actionable talk, Saul will share the formula for Laugh, Think, Cry as well as several examples of how he used it first hand to help grow brands and fans. This is a must see keynote for anyone looking to engage their customers and prospects at a deeper level.

10:15 - 11:05

10:15 - 11:05

How I Built This: A Look Under the Hood of City Cut and Sew & Anthem Branding

Keynote

Promotional products companies that win today are able to take price off the table, create magical connections with their customers, and elevate their brand above the legions of me-too competitors.

In this session, we will dig into the art and science of creating a magical business that’s able to lead a category and generate wild business results.

Jim Martin, City Cut & Sew, and Ted Church, Anthem Branding, will share their stories on how they built magical companies that run circles around the competition. Their presentations will touch on a number of enduring themes that have set their businesses apart:

  • how to create a story driven brand
  • using design to differentiate
  • why competing on price is asinine
  • why domestic production is making a comeback
  • bringing innovation to an old trade

11:05 - 11:35

11:05 - 11:35

Networking Break

11:35 - 12:35

11:35 - 12:35

Entrepreneur Jam

Join us as 3 dynamic industry entrepreneurs - Tom Rector (Screenbroidery), Theresa VanderMeer (Work+Shelter), Joe Sommer (Whitestone Works) - present their business models and share one key challenge they are struggling with as they move into 2017.

4 industry veterans - Winston Lo (Boulevard Advertising), Adam Walterscheid (T-shirt Tycoon), Jason Lucash (OrigAudio) and Holly Ringle (Turnkey Merchandise Programs) - will provide feedback on the direction these entrepreneurs are taking and offer advice on their challenges. We’ll then turn it over to the audience for their thoughts and wisdom.

  • Introduction (5 min)
  • Entrepreneur Presentations (5 minutes each x 3 = 15 min total)
  • Panelist Feedback (8-10 min each x 4 = 30 min total)
  • Audience Q&A = 10-15 minutes total

12:35 - 1:25

12:35 - 1:25

Lunch

1:25 - 2:20

1:25 - 2:20

Finding Your Next 1000 Customers through Experiential Marketing

Workshop

It is often debated if marketing is an art or a science. The truth is that it's both but in a specific order. Without the art you have nothing to apply the science to and we all know that great marketing is a blend of strategy and ideas. In this highly actionable workshop, Saul Colt will go over both and set you on your way to being successful in finding your next 1000 customers. He’ll work with attendees to create actionable ideas that can be used immediately after skucon.

1:25 - 2:20

1:25 - 2:20

Why Our Customers Don’t Care About Price: Unlocking the Secrets of Inbound Marketing for Promo Products

Workshop

Let’s face it: our customers can find promotional products anywhere. Our industry is all too eager to promote and sell stuff. But what our ideal buyers really want is a solution to their pain points and opportunities. Learn how to use the inbound marketing methodology to shape the buyer’s journey, build trust with your prospects, and have meaningful conversations that are based around value, not price.

1:25 - 2:20

1:25 - 2:20

The Secret to Successful Sales Portfolio Planning

Workshop

Focus is the key to successful sales execution. A mistake many sales people make is spreading themselves too thin across too many clients and prospects. This results in opportunities being left on the table due to a lack of time to get truly strategic with clients.

In this session, Catherine will share tips on how to create a client portfolio that delivers higher revenue and profit without requiring an excessive number of customers. Tactics and planning tools to analyze and develop a portfolio will also be covered.

1:25 - 2:20

1:25 - 2:20

Aaron's Office Hours

Workshop

Customer Success Maestro, Aaron Kucherawy, will be holding office hours at skucon. Come with your questions about commonsku and Aaron will answer them in a group Q&A format. Looking for some tips on how to manage production? Having trouble with a specific report? Want to manage your sales pipeline more effectively? Anything goes in this open session. Limited to 10-12 people per session so everyone gets a turn.

2:25 - 3:20

2:25 - 3:20

Podcasting to Grow Your Brand and Your Business

Workshop

In a continually evolving marketplace, it’s more critical than ever to explore new avenues in which to reach your target audience. During the first half of this this session/workshop, Bill and Kirby will outline strategies that are easy to implement to help you engage your clients through podcasting. The second half will feature a live recording of their podcast, unScripted. Get ready to buckle up, learn, and laugh with this educational and entertaining session/workshop!

Key Learnings:

  • Discover the four key ingredients needed for a podcast to be successful
  • Learn the “how” of recording and sharing a podcast including equipment and software needed
  • Understand how podcasting can be an integral part of your overall brand and marketing strategy

2:25 - 3:20

2:25 - 3:20

Sam's Marketing Spitball Session

Workshop

​I​n this 1 hour power discussion, we will walk through real-life, affordable, easily executable, non-superhuman marketing tactics to keep you top of mind with those who matter to your business.​

In this interactive, audience participation-required event; we will talk about ideas you can actually execute in order to reach your objective of being the person your clients think of when they need - what you sell. Join this one hour workshop to focus on growing your business in 2017.

I have won many Industry awards but really who cares, right? As the Swag Strategist with experience as a sales person, an entrepreneur, a distributor and now as the Marketing Director at one of the top 15 independent swag agencies in the US, I can't wait 'til we meet in January.

Ultimately (if you participate) you will leave our discussion with an executable plan of attack. Your clients won't know what hit them when you get back from Vegas.

2:25 - 3:20

2:25 - 3:20

The Art and Science of Product and Packaging Design

Workshop

Product and packaging design is at the centre of any successful promotional products campaign. It’s often the little things that differentiate the regular promotional campaign from the truly exceptional, whether it’s the box you use to ship products or the way you present your products to end clients. These little details will be the focus of this in depth workshop with Jason Lucash (OrigAudio) and Johanna Gottlieb (Axis Promotions).

Jason brings a deep knowledge of award winning product and packaging design with his years of experience building OrigAudio into one one of the most admired supplier brands today. As a distributor, Johanna will highlight several success stories she has had working with some of the most discerning end users to create magical promotional moments through merchandise design. You will walk away from this session with a new perspective on how you can incorporate amazing packaging and product design into your promotional campaigns.

2:25 - 3:20

2:25 - 3:20

Aaron's Office Hours

Workshop

Customer Success Maestro, Aaron Kucherawy, will be holding office hours at skucon. Come with your questions about commonsku and Aaron will answer them in a group Q&A format. Looking for some tips on how to manage production? Having trouble with a specific report? Want to manage your sales pipeline more effectively? Anything goes in this open session. Limited to 10-12 people per session so everyone gets a turn.

3:20 - 4:00

3:20 - 4:00

Networking Break

4:00 - 4:45

4:00 - 4:45

Building a Brand that Matters

Keynote

Jamie Naughton will discuss the different ingredients used by Zappos.com to build a long-lasting enduring brand including the importance of customer service and company culture. Jamie will talk about how focusing on culture, as a business model, has created a brand that both customers and employees love enabling the company to expand beyond selling shoes to clothing, bags, and other product categories. She will dive into the practices and the steps Zappos.com has taken that have helped them become one of Fortune Magazine’s Best Companies to Work For several years in a row.

4:45 - 5:00

4:45 - 5:00

Closing Thoughts & Wrap-Up

7:00 - onwards

7:00 - onwards

Dinner, Drinks and Good Times, La Comida

venue

Inspire Theater, Las Vegas

  • Conference Venue: Inspire Theater, 107 Las Vegas Blvd South, Las Vegas
  • Sunday January 8, 2017
  • Conference: 8:00am-5:00pm. Cocktails/Dinner 7:00-10:00pm
  • Limited numbers
What else do I need to know?
  • Breakfast, lunch, snacks, cocktails and dinner on January 8 are included in your registration fee.
  • No refunds issued after Dec 1, 2016
  • Official conference hotel: Downtown Grand, 206 N. 3rd St. Las Vegas, 855-384-7263. Special room rates available here. The last day to book your room at these rates is Dec 16, 2016.

  • If you have any questions, drop us a line at skucon@commonsku.com

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